16

May

Tourism Ministry Supports ECOWAS-Led Beach Cleaning Exercise to Promote Cleaner and Safer Beaches

  The Ministry of Tourism and Cultural Affairs joined the ECOWAS Resident Representation in Sierra Leone, the Ministry of Planning and Economic Development, and other partners in a beach cleaning exercise along the Lumley–Aberdeen Beach. The initiative formed part of ongoing efforts to promote environmental sanitation, preserve the beauty of Sierra Leone’s coastline and encourage public awareness […]

16

May

Tourism Ministry Joins Historic International Family Day Health Walk to Promote Stronger Families and Child Wellbeing

The Ministry of Tourism and Cultural Affairs today joined the Ministry of Social Welfare, the Ministry of Information and Civic Education, the Ministry of Gender and Children’s Affairs, and MBSSE in commemorating International Family Day 2026 through a nationwide Family Health Walk held in Freetown. The event, which started at Aberdeen Roundabout and ended at the SOS[…]

14

May

Olu of Warri Explores Sierra Leone’s Rich Cultural Heritage During Diplomatic Visit

*Olu of Warri Explores Sierra Leone’s Rich Cultural Heritage During Diplomatic Visit* *14th May 2026* His Royal Majesty Ogiame Atuwase III, the Olu of Warri, as part of his diplomatic visit to Sierra Leone and his participation in the 2nd His Excellency Julius Maada Bio Leadership Colloquium, immersed himself in the country’s historic and cultural heritage through[…]

07

May

Empress Lyana Wins Troupe Beat Competition as One Nation One Sound “Troupe Beat” Officially Launched 7th May, 2026

Empress Lyana emerged winner of the Troupe Beat Competition organized by the Ministry of Tourism and Cultural Affairs. The event also marked the official launch of the “One Nation One Sound One Beat, Troupe Beat” initiative, held as part of activities leading to the 2026 One Nation Reggae Festival. Thirteen contestants thrilled the audience with outstanding performances[…]

01

May

“Song of Njama” Premieres to Acclaim, Igniting Sierra Leone’s Theatre Renaissance

Freetown witnessed a powerful cultural moment on Friday, 1st May 2026, as Song of Njama premiered at the Bintumani Auditorium to a packed and captivated audience. The live music and dance theatrical production, written by Dori Turay and directed by Bilal Jalloh (Beejay International), delivered a deeply moving story rooted in heritage, identity, and spiritual connection. From[…]

Nabeela Tunis Named Among Global Leaders Shaping Place Branding in 2026

Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis has earned international recognition as one of twelve influential figures in the People to Watch 2026 list by The Place Branding and Public Diplomacy Organisation. Her inclusion underscores Sierra Leone’s growing visibility in global place branding conversations, driven by a deliberate and structured approach to strengthening[…]

24

Apr

Leicester Peak Viewpoint Commissioned as Sierra Leone Signals Bold Tourism Ambition

The Leicester Peak Viewpoint has been officially commissioned by Vice President, Dr. Mohamed Juldeh Jalloh, marking a major step in Sierra Leone’s drive to position itself as a premier tourism destination. Perched above Freetown with sweeping panoramic views, the facility stands as a flagship investment under the government’s economic diversification agenda and a symbol of renewed confidence[…]

21

Apr

Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026

          Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026   As we mark World Creativity and Innovation Day, we are reminded that every individual has a meaningful and productive space within the tourism and cultural industry, whether as a creator, entrepreneur, artisan, performer, storyteller, or custodian of[…]

21

Apr

Creative Day Salone 2026 Ignites Culture, Creativity, and Economic Empowerment

The Ministry of Tourism and Cultural Affairs, in collaboration with its partners, transformed Dove’s Nest into a vibrant showcase of talent and innovation during Creative Day Salone 2026. The event convened a wide range of creatives across sectors including leatherwork, handicrafts, gara and traditional textiles, fashion, visual arts, sculpting, beadwork, and jewelry. The atmosphere was electrifying, with[…]