Freetown witnessed a powerful cultural moment on Friday, 1st May 2026, as Song of Njama premiered at the Bintumani Auditorium to a packed and captivated audience. The live music and dance theatrical production, written by Dori Turay and directed by Bilal Jalloh (Beejay International), delivered a deeply moving story rooted in heritage, identity, and spiritual connection. From […]
Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis has earned international recognition as one of twelve influential figures in the People to Watch 2026 list by The Place Branding and Public Diplomacy Organisation. Her inclusion underscores Sierra Leone’s growing visibility in global place branding conversations, driven by a deliberate and structured approach to strengthening[…]
The Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, along with her delegation including the General Manager of the National Tourist Board Madam Fatmata Mida Carew, has safely arrived at Victoria Falls in Zimbabwe ahead of the 2nd UN Tourism Regional Congress on Women’s Empowerment in Tourism in Africa, scheduled for 29th April – 1st May[…]
The Leicester Peak Viewpoint has been officially commissioned by Vice President, Dr. Mohamed Juldeh Jalloh, marking a major step in Sierra Leone’s drive to position itself as a premier tourism destination. Perched above Freetown with sweeping panoramic views, the facility stands as a flagship investment under the government’s economic diversification agenda and a symbol of renewed confidence[…]
Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026 As we mark World Creativity and Innovation Day, we are reminded that every individual has a meaningful and productive space within the tourism and cultural industry, whether as a creator, entrepreneur, artisan, performer, storyteller, or custodian of[…]
The Ministry of Tourism and Cultural Affairs, in collaboration with its partners, transformed Dove’s Nest into a vibrant showcase of talent and innovation during Creative Day Salone 2026. The event convened a wide range of creatives across sectors including leatherwork, handicrafts, gara and traditional textiles, fashion, visual arts, sculpting, beadwork, and jewelry. The atmosphere was electrifying, with[…]
Sierra Leone is emerging as one of Africa’s rising tourism destinations, recording notable growth in international arrivals in 2025, according to the UN Tourism World Tourism Barometer. The country joins top-performing African destinations such as Morocco, South Africa, Ethiopia, Seychelles, and Tunisia in benefiting from a continental surge that saw Africa welcome over 81 million visitors,[…]
Sierra Leone has kicked off a strong showing at the World Travel Market (WTM) Africa 2026, positioning itself as a rising destination for eco-tourism, culture, and business travel. The National Tourist Board (NTB) is leading the charge, using the global platform to spotlight the country’s unique offerings and attract international investors and visitors. The country’s presence underscores[…]
A cross-section of the Tourism Parliamentary Committee paid a courtesy visit to the Minister of Tourism and Cultural Affairs, Mrs. Nabeela Farida Tunis. The discussions focused on the need for a more informed and proactive Tourism Parliamentary Committee, as well as strengthening collaboration to further boost the tourism sector. Minister Tunis provided the committee with an in-depth[…]
Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, has officially arrived at Lumley Beach to grace the grand finale of the Sierra Leone Coastal Unity Boat Race Competition. Her presence at this highly anticipated event underscores the government’s continued commitment to promoting tourism, fostering national unity, and supporting cultural and recreational activities along the[…]








