18

May

Ministry of Tourism and Cultural Affairs Clarifies Government Position on Tourism Sector Representation

  The Ministry of Tourism and Cultural Affairs convened a press conference following reports of a newly formed group known as the Federation of All Tourism Associations (FATA), amid ongoing efforts to establish a unified National Tourism Federation for Sierra Leone’s tourism sector. The engagement brought together officials of the Ministry, the National Tourist Board, members of […]

Read Article

16

May

Tourism Ministry Supports ECOWAS-Led Beach Cleaning Exercise to Promote Cleaner and Safer Beaches

  The Ministry of Tourism and Cultural Affairs joined the ECOWAS Resident Representation in Sierra Leone, the Ministry of Planning and Economic Development, and other partners in a beach cleaning exercise along the Lumley–Aberdeen Beach. The initiative formed part of ongoing efforts to promote environmental sanitation, preserve the beauty of Sierra Leone’s coastline and encourage public awareness[…]

Read Article

16

May

Tourism Ministry Joins Historic International Family Day Health Walk to Promote Stronger Families and Child Wellbeing

The Ministry of Tourism and Cultural Affairs today joined the Ministry of Social Welfare, the Ministry of Information and Civic Education, the Ministry of Gender and Children’s Affairs, and MBSSE in commemorating International Family Day 2026 through a nationwide Family Health Walk held in Freetown. The event, which started at Aberdeen Roundabout and ended at the SOS[…]

Read Article

14

May

Olu of Warri Explores Sierra Leone’s Rich Cultural Heritage During Diplomatic Visit

*Olu of Warri Explores Sierra Leone’s Rich Cultural Heritage During Diplomatic Visit* *14th May 2026* His Royal Majesty Ogiame Atuwase III, the Olu of Warri, as part of his diplomatic visit to Sierra Leone and his participation in the 2nd His Excellency Julius Maada Bio Leadership Colloquium, immersed himself in the country’s historic and cultural heritage through[…]

Read Article

07

May

*Empress Lyana Wins Troupe Beat Competition as One Nation One Sound “Troupe Beat” Officially Launched* *7th May, 2026* Empress Lyana emerged winner of the Troupe Beat Competition organized by the Ministry of Tourism and Cultural Affairs. The event also marked the official launch of the “One Nation One Sound One Beat, Troupe Beat” initiative, held as part of activities leading to the 2026 One Nation Reggae Festival. Thirteen contestants thrilled the audience with outstanding performances blending African and Caribbean reggae influences. Throughout the event, vibrant cultural displays and authentic Sierra Leonean arts were showcased, creating an atmosphere rich in heritage, rhythm, and creativity. Speaking on the journey of the One Nation Reggae Festival, which gave birth to the Troupe Beat, Francis Momoh highlighted the heritage and cultural significance of the Troupe Beat and Sierra Leone’s historical connections with the wider Atlantic world. He described the One Nation Reggae Festival, the Creative Clinic, and the Troupe Beat initiative as important platforms for positioning Sierra Leone’s cultural and creative economy globally. Bhai Dhawa Sesay also stressed the importance of developing Sierra Leone’s unique musical identity, noting that every nation has its own distinct beat created through a blend of contemporary and indigenous instruments. A representative from the Office of the Administrator and Registrar General spoke on intellectual property rights and the importance of protecting artists’ creative works. The event also witnessed exceptional performances from contestants, while the judges, praised for their vast experience in reggae music and performance arts, carefully assessed the competition and ensured a credible and competitive outcome. In her statement, Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, called on young artists to master the authentic rhythm of the Troupe Beat. She announced that the Troupe Beat has now been opened to Sierra Leonean musicians to create and perform their own versions of the beat, while encouraging innovation, preserving cultural authenticity. The Minister reaffirmed the Ministry’s commitment to supporting creative talents and announced that the 2026 One Nation Reggae Festival will take place in Freetown from 25th to 30th November 2026, promising a festival that will be much bigger and better. She congratulated the winners, thanked the judges, partners, Ministry staff, and all supporters, and encouraged Sierra Leoneans to continue supporting efforts aimed at placing the country firmly on the global cultural map.

Empress Lyana emerged winner of the Troupe Beat Competition organized by the Ministry of Tourism and Cultural Affairs. The event also marked the official launch of the “One Nation One Sound One Beat, Troupe Beat” initiative, held as part of activities leading to the 2026 One Nation Reggae Festival. Thirteen contestants thrilled the audience with outstanding performances[…]

Read Article

01

May

“Song of Njama” Premieres to Acclaim, Igniting Sierra Leone’s Theatre Renaissance

Freetown witnessed a powerful cultural moment on Friday, 1st May 2026, as Song of Njama premiered at the Bintumani Auditorium to a packed and captivated audience. The live music and dance theatrical production, written by Dori Turay and directed by Bilal Jalloh (Beejay International), delivered a deeply moving story rooted in heritage, identity, and spiritual connection. From[…]

Read Article

Nabeela Tunis Named Among Global Leaders Shaping Place Branding in 2026

Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis has earned international recognition as one of twelve influential figures in the People to Watch 2026 list by The Place Branding and Public Diplomacy Organisation. Her inclusion underscores Sierra Leone’s growing visibility in global place branding conversations, driven by a deliberate and structured approach to strengthening[…]

Read Article

24

Apr

Leicester Peak Viewpoint Commissioned as Sierra Leone Signals Bold Tourism Ambition

The Leicester Peak Viewpoint has been officially commissioned by Vice President, Dr. Mohamed Juldeh Jalloh, marking a major step in Sierra Leone’s drive to position itself as a premier tourism destination. Perched above Freetown with sweeping panoramic views, the facility stands as a flagship investment under the government’s economic diversification agenda and a symbol of renewed confidence[…]

Read Article

21

Apr

Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026

          Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026   As we mark World Creativity and Innovation Day, we are reminded that every individual has a meaningful and productive space within the tourism and cultural industry, whether as a creator, entrepreneur, artisan, performer, storyteller, or custodian of[…]

Read Article