01

May

“Song of Njama” Premieres to Acclaim, Igniting Sierra Leone’s Theatre Renaissance

Freetown witnessed a powerful cultural moment on Friday, 1st May 2026, as Song of Njama premiered at the Bintumani Auditorium to a packed and captivated audience. The live music and dance theatrical production, written by Dori Turay and directed by Bilal Jalloh (Beejay International), delivered a deeply moving story rooted in heritage, identity, and spiritual connection. From […]

Nabeela Tunis Named Among Global Leaders Shaping Place Branding in 2026

Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis has earned international recognition as one of twelve influential figures in the People to Watch 2026 list by The Place Branding and Public Diplomacy Organisation. Her inclusion underscores Sierra Leone’s growing visibility in global place branding conversations, driven by a deliberate and structured approach to strengthening[…]

26

Apr

Sierra Leone @65: Gastronomy, Culture and Creativity Festival Ignites National Pride in Freetown

Sierra Leone Independence Day 2026 was marked in grand style with a vibrant two-day showcase titled Celebrating Sierra Leone at 65 through Gastronomy, Culture and Creativity, held on 25th and 26th April 2026 at Gigibonta Car Park. Organized by the Ministry of Tourism and Cultural Affairs alongside the National Tourist Board, the Monuments and Relics Commission, and[…]

24

Apr

Leicester Peak Viewpoint Commissioned as Sierra Leone Signals Bold Tourism Ambition

The Leicester Peak Viewpoint has been officially commissioned by Vice President, Dr. Mohamed Juldeh Jalloh, marking a major step in Sierra Leone’s drive to position itself as a premier tourism destination. Perched above Freetown with sweeping panoramic views, the facility stands as a flagship investment under the government’s economic diversification agenda and a symbol of renewed confidence[…]

21

Apr

Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026

          Minister Nabeela Tunis message on the celebration of World Creativity and Innovation Day 2026   As we mark World Creativity and Innovation Day, we are reminded that every individual has a meaningful and productive space within the tourism and cultural industry, whether as a creator, entrepreneur, artisan, performer, storyteller, or custodian of[…]

21

Apr

Creative Day Salone 2026 Ignites Culture, Creativity, and Economic Empowerment

The Ministry of Tourism and Cultural Affairs, in collaboration with its partners, transformed Dove’s Nest into a vibrant showcase of talent and innovation during Creative Day Salone 2026. The event convened a wide range of creatives across sectors including leatherwork, handicrafts, gara and traditional textiles, fashion, visual arts, sculpting, beadwork, and jewelry. The atmosphere was electrifying, with[…]

20

Apr

Something delicious is coming

  [12:19 PM, 4/20/2026] Kondoh: Get ready to celebrate Sierra Leone @65 through Gastronomy, Culture & Creativity! April 25–26, 2026 Gigibonta Car Park 11:00 AM FREE ENTRY! From mouthwatering local dishes and live cooking to food tastings, fresh farm produce, and vibrant cultural performances, this is where flavor meets heritage. Come hungry. Come curious. Come celebrate Sierra[…]

19

Apr

Sierra Leone Emerges as a Rising Tourism Star Amid Africa’s Travel Boom

  Sierra Leone is emerging as one of Africa’s rising tourism destinations, recording notable growth in international arrivals in 2025, according to the UN Tourism World Tourism Barometer. The country joins top-performing African destinations such as Morocco, South Africa, Ethiopia, Seychelles, and Tunisia in benefiting from a continental surge that saw Africa welcome over 81 million visitors,[…]