The Ministry of Tourism and Cultural Affairs (MTCA) has officially soft-launched WAKABOT, Sierra Leone’s first Artificial Intelligence-powered tourism chatbot and trip-planning platform, as part of activities marking World Tourism Day 2026. The launch, held as part of activities commemorating World Tourism Day 2026, brought together representatives from the National Tourist Board, media organisations, senior management staff of […]

Miss World Sierra Leone 2026, Mariyam Lorba Konneh, in a special homecoming welcome press briefing held at the Ministry of Tourism and Cultural Affairs, expressed heartfelt appreciation and gratitude to the Ministry, Miss Sierra Leone Limited, her benefactors, fans, supporters, and the people of Sierra Leone for their unwavering support throughout her journey to represent the nation[…]

The Conservation Trust Fund (CTF), led by its Director, Ahmed Jalloh, paid a courtesy call on the Ministry of Tourism and Cultural Affairs (MTCA) as part of efforts to strengthen collaboration and enhance the effective implementation of conservation initiatives across Sierra Leone. The meeting, which brought together officials from both institutions, focused on identifying opportunities for closer[…]

The Ministry of Tourism and Cultural Affairs (MTCA) has reaffirmed its commitment to promoting Sierra Leone’s cultural heritage and empowering young people through its participation in the Miss Culture Queen 2026 pageant held at Sakira Lodge, Seacoach, Aberdeen. Representing the Ministry were Mr Ishmael Abu Kamara, Assistant Director of Culture, Creativity and Innovation, and Madam Isata Conteh,[…]

A grassroots environmental initiative that began in the coastal community of Fungiya has grown into a major regional programme, with the launch of the Coastal Future Initiative Project, aimed at empowering women and young people to tackle climate change, waste management challenges, and sustainable livelihood development. The initiative, which will be implemented in Sierra Leone, Guinea, Liberia,[…]

MTCA, FREETOWN, 10th Sept. 2026 – Sierra Leone will commemorate World Tourism Day 2026 on 27 September on the theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism”. The Ministry of Tourism and Cultural Affairs (MTCA) has proposed to lead a series of activities, including a high-level panel discussion that will bring together policymakers, tourism professionals, technology[…]

MTCA, Freetown, 8 September 2026 – Sierra Leoneans have warmly welcomed Miss World Sierra Leone, Mariyam Lorba Konneh, following her participation in the prestigious Miss World competition in Vietnam, where she proudly represented the nation on the global stage. Upon her return, government officials, family members, supporters, members of the beauty and fashion industry, and admirers gathered[…]

MTCA Leads National Reception in Honour of Sierra Leone’s Global Ambassador MTCA, FREETOWN, 6th September, 2026 – The Ministry of Tourism and Cultural Affairs (MTCA), on behalf of the Government and people of Sierra Leone, is spearheading plans for a grand and rousing welcome home for Miss World Sierra Leone 2026, Mariyam Lorba Konneh, following her commendable[…]

The Ministry of Tourism and Cultural Affairs (MTCA) has commenced a three-day training session on Etiquette for senior staff of the ministry and its agencies at the ministry’s conference hall in Freetown. The training, facilitated by Madam Susan Esther Senese of the Senesie Etiquette School, is designed to strengthen professional conduct, communication, and workplace ethics, thereby enhancing[…]

In adherence to timelines flagged for the upcoming Federation Elections in September as a priority requiring proactive attention, the Transitional Leadership Committee (TLC) has officially commenced its nationwide regional tour in Makeni, marking a pivotal step toward consolidating the stakeholders for the National Tourism Federation. The tour is designed to engage local actors, foster collaboration, and build[…]