19th January, 2026– MTCA Pavilion
The Ministry of Tourism and Cultural Affairs, together with its Agencies, officially unveiled the logo for the Year of Culture and Creativity 2026. More than a visual identity, the logo represents Sierra Leone’s national pride and collective commitment to celebrating its people, traditions, skills, and creative energy as drivers of unity, cultural identity, and sustainable development.
Designed with bold brush strokes in the national colours, the logo places everyday cultural makers at the center, woodcarving, drumming, country-cloth weaving, symbolising heritage craftsmanship, innovation, and knowledge passed across generations. The branding also reflects the role of food and local cuisine as living expressions of culture that unite communities and proudly present Sierra Leone to the world. Its handcrafted typography and inclusive figure reinforce a “by-the-people” movement, underscoring that the year belongs to all Sierra Leoneans and partners.
Delivering the opening remarks, Senior Permanent Secretary, Judith C. Jones, noted that the initiative, conceived by Minister Tunis , aims to promote tourism, contribute to economic development, and extend opportunities to communities in the provinces. She emphasized pride in showcasing Sierra Leone’s culture, reviving fading traditions, and positioning the country as a preferred international destination, calling on the media to help project a positive image of the nation globally.
In her remarks, Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, explained that the event marked the formal unveiling of the logo, which will serve as the official identity guiding all activities throughout the Year of Culture and Creativity. She stressed that national efforts require clarity and a shared symbol that citizens can recognize, adopt, and rally behind.
She further highlighted that the initiative builds on previous campaigns and aligns with national and international frameworks, placing culture and creativity at the centre of livelihoods, dignity, national pride, and economic participation. The Minister emphasized recognition for artisans, performers, designers, event planners, and creative entrepreneurs as contributors to growth and cohesion, and encouraged practitioners to register with the Ministry free of charge to strengthen data, partnerships, and access to opportunities. She reaffirmed government’s commitment, under the leadership of President Julius Maada Bio, to collaboration and partnership in delivering the Year of Culture and Creativity.
A short video showcasing the logo’s creation was screened, while the Directorate of Culture, Creativity and Innovation presented a skit depicting the origins and unique attributes of Sierra Leone’s ethnic groups.
The Deputy Minister of Tourism and Cultural Affairs, Kadijatu Grace Ahene Kamara, delivered a brief vote of thanks, expressing appreciation to all participants and partners and reaffirming the Ministry’s commitment to inclusive collaboration throughout the Year of Culture and Creativity.
MTCA Communications
